Letterpress can push your design to the next level, but before letting your imagination soar, it is important to know the limits and possibilities of letterpress printing. Here are some helpful tips on how to design for Letterpress.
1. Know your medium
Letterpress is a wonderful, time-tested process with unique qualities. Before even beginning your design, there are a few things to keep in mind about how Letterpress works.
Letterpress is a spot color printing process
When designing for Letterpress, it is important to remember that you’re dealing with a spot color printing process, and not the 4 color (CMYK) process. Where the 4 color process matches your on-screen colors by combining percentages of Cyan, Magenta, Yellow, and Black, a spot color process is very specific, using pure color rather than a mixture of CMYK. It is very important to reference your spot colors in person, and not simply rely on the on-screen rendition, as this can be vastly different from the actual Pantone color. Pick your colors in person using PMS, or the Pantone Matching System, then use those specific colors in your design (This post is written for Adobe Illustrator, but Photoshop and InDesign also contain Pantone swatches).
Letterpress inks are translucent and will overlap
Letterpress inks are thinned out and translucent to best work with the equipment. What does this mean for your design? If you have overlapping elements, the colors may blend unfavorably once printed. Do not overlay objects and design elements unless you want their colors to blend (you may preview this effect by switching transparency mode to “Multiply”). Of course, you can certainly use this feature to your advantage to achieve new colors without paying for additional inks.
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