For Ross Garing, launching a new line of golf clothing was about more than creating a great website… it was about building a unique brand.
Ross Garing is a visionary. A man with the potential to make a difference in the world. So when Ross approached 3 Roads Media with an idea for a young, modern golf apparel brand, they knew he would be an ideal client.
Ross’s idea was called Fore Now Golf. He wanted to create a fashion-forward clothing line for young golfers who want to look good on the course, and are tired of wearing the same boring golf clothes.
Fore Now Golf is about much more than great clothing. It’s about giving back. Ross planned on donating money from his golf apparel sales to a Denver nonprofit called Gabby Krause Foundation — an organization that brings laughter and fun to children with cancer.
Finding a Web Designer that Breaks the ‘Cookie Cutter’ Mold
Ross didn’t want your average web design company to create his website. He wanted to find a business that would help him create a “culture” — someone who understood that he wanted to stand out, and was not afraid to do something out of the box.
Ross selected 3 Roads Media because they understood the essence of his brand.
“Too many web designers that I went to were using what I call the ‘cookie cutter’ or ‘vending machine’ approach,” Ross explains. “You just tell them what you want, press a button, and the product spits out the bottom.”
3 Roads Media has been instrumental in developing my brand.
“I wanted a company that would break away from traditional techniques and help me set my brand apart. 3 Roads Media got that. They did everything they could to help me further my vision and deliver a unique product.”
Growing the Fore Now Golf Brand
As the team at 3 Roads Media tells it, Ross is like the Pied Piper, engaging people in his vision and getting them excited about his concept. 3 Roads Media worked with Ross to create a brand that reflected his passion for energizing the golf apparel industry.
To help Ross grow his brand, 3 Roads Media created a marketing campaign to generate buzz and begin building a community of active fans. They recruited models and organized a photo shoot at a private golf club in Denver. 3 Roads Media built a website for Ross that would collect the data of customers interested in receiving information on his products, so he would have customers to sell to when his products are ready to go.
Ross is steadily building an animated and loyal fan base for his business — from avid golfers to the models from his photo shoot. And while Ross’s brand is still young, he’s very happy with how it’s been progressing.
“3 Roads Media has been instrumental in developing my brand,” Ross shares. “They went the extra mile to ensure that I was not only satisfied, but they exceeded my expectations.”
Stay tuned… Fore Now Golf will launch its first line of apparel this summer!
