“My business was stuck,” shares Jackie Nuxoll, the owner and talented wedding photographer at Selah Photography.
“I knew I had a good product to sell, but I didn’t have the necessary tools to sell it.”
When Jackie first approached 3 Roads Media, she had been spending a lot of time revamping her website. In addition to draining her time, her website wasn’t generating any leads, even when she ran web ads.
No calls. No emails.
As an elite wedding photographer, Jackie works in a highly competitive field. She wanted to find a web partner who would redesign her site to better showcase her photojournalistic style, improve her credibility, and help her sell her work to her ideal clients: young, fun couples who value creative wedding photography.
Jackie is an artist, so the design of her website was critical. As far as she was concerned, the website design needed to be, well, “perfect.”
Merging Great Design with Business Goals
To help Jackie boost her image and credibility, 3 Roads Media created a custom design and custom photo gallery for Jackie’s website. With its subdued color palette and clean lines, the website vividly showcases Jackie’s photography, as well as her unique personality. The design visually positions Jackie as an expert in photojournalism and creates a powerful connection with art-inspired brides.
To make it easy for Jackie to blog, 3 Roads Media developed a WordPress blog site for her with a custom design. The specially-designed blog looks and feels like the rest of Jackie’s website, adding to her professional image.
Clients tell me that they look through many photographers’ websites and are always refreshed when they stop at mine.
“3 Roads Media not only listened to what I thought I needed,” Jackie says, “but they listened beyond what I knew I needed.”
To capture Jackie’s unique voice, 3 Roads Media partnered with Ann Lillie, a brand messaging specialist and website writer at Vine Street Communications. Ann listened to Jackie’s words and turned her ideas into warm content that resonates with both search engines and brides.
A Wedding Website that Delivers Results
In the six months since launching her new site, Jackie’s bookings and inquiries have evolved from mostly word-of-mouth referrals to almost all web leads. The jump in leads has allowed Jackie to nearly double her prices and focus on clients that are a great fit for her style.
In the past, Jackie rarely received blog feedback. Today, she often receives up to 10 comments per post. And the inquiries she receives after running a web ad? She averages about 20 leads per month.
“I feel like my new website has made my business appear more legitimate and professional,” Jackie shares. “Clients tell me that they look through many photographers’ websites and are always refreshed when they stop at mine. It’s different from my competitors.”
“I was really thankful to find a company that didn’t treat me like a number. 3 Roads Media wants the best for Selah Photography, and they’ve gone out of their way to generously provide their expertise.”
