Brief overview
Our client wanted to start up a private label brand from scratch, selling a slightly obscure product, natural agave sweetner. Although slightly better known in the U.S., this product was also aimed at a European market, where “agave sweetner” is seldom found. After weeks and weeks of research about this honey-substitute, our creative team proposed the name “Chantico”, a name with significant Mexican cultural heritage.
Once the name was nailed down, we decided to use the Quetzal bird to add visual authenticity to the product. We partnered with talented bird artists, John Doe, for the beautiful Quetzal painting featured on the product.
What they had to say
3 Roads Media provided creative, dynamic ideas …Their customer-oriented service was also remarkable. Yes, 100% satisfaction guaranteed.
W. Wakisaka
Marketing Manager, Western Export Services, Inc.
(303) 221-3081
